B2B Marketing – Axioma B2B Marketing https://axiomab2b.com Somos líderes de Marketing B2B para nichos de mercado en Latinoamérica. Mon, 24 Jul 2023 21:43:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://axiomab2b.com/wp-content/uploads/cropped-Favicon-Axioma-B2B-Marketing-1-32x32.png B2B Marketing – Axioma B2B Marketing https://axiomab2b.com 32 32 Consultative selling, an art to solve needs and problems. https://axiomab2b.com/en/blog/b2b-marketing/consultative-selling-an-art-to-solve-needs-and-problems/ Mon, 24 Jul 2023 21:43:58 +0000 https://axiomab2b.com/?p=7821 In the competitive business environment of Latin America, B2B companies face numerous challenges to achieve success and stay at the forefront of their respective industries.…

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]]> Tips to expand to the Latin American market https://axiomab2b.com/en/blog/b2b-marketing/tips-to-expand-to-the-latin-american-market/ https://axiomab2b.com/en/blog/b2b-marketing/tips-to-expand-to-the-latin-american-market/#respond Tue, 29 Nov 2022 21:00:00 +0000 https://axiomab2b.com/?p=3713 Latin America is a challenge that most industries want to take on, due to investment opportunities, the continuous development of its countries and their geographical…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/tips-to-expand-to-the-latin-american-market/feed/ 0 Expert tips on Marketing strategies in Latin America https://axiomab2b.com/en/blog/b2b-marketing/3-expert-tips-on-marketing-strategies-in-latin-america/ https://axiomab2b.com/en/blog/b2b-marketing/3-expert-tips-on-marketing-strategies-in-latin-america/#respond Tue, 29 Nov 2022 21:00:00 +0000 https://axiomab2b.com/?p=3724 According to companies, blogs and social networks continue to be the king contents in Latin America. These, use up most of the economic and time…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/3-expert-tips-on-marketing-strategies-in-latin-america/feed/ 0 Knowledge and results: Tecnología del Plástico DNA https://axiomab2b.com/en/blog/b2b-marketing/knowledge-and-results-tecnologia-del-plastico-dna/ Wed, 04 Nov 2020 00:45:00 +0000 https://axiomab2b.com/?p=6354 Tecnología del Plástico is the B2B medium that connects companies in the plastics industry in Latin America with the main technological advances in plastics, machinery,…

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]]> Do not reduce your marketing budget during a recession https://axiomab2b.com/en/blog/b2b-marketing/do-not-reduce-your-marketing-budget-during-a-recession/ Thu, 24 Sep 2020 21:12:17 +0000 https://axiomab2b.com/?p=6061 In recent weeks there has been talk of a possible economic recession. No one yet knows when it will arrive, but another business slowdown is…

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]]> Ceprodi will be the spearhead of Industry 4.0 in the State of Mexico https://axiomab2b.com/en/blog/b2b-marketing/ceprodi-will-be-the-spearhead-of-industry-4-0-in-the-state-of-mexico/ Thu, 13 Aug 2020 19:29:37 +0000 https://axiomab2b.com/?p=5900 This new center will be headquartered in the facilities of the Technological Studies of Coacalco (Tesco). In a virtual forum, they launched the new Center…

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]]> Manufacturing activity in the United States reached its highest level in 18 months https://axiomab2b.com/en/blog/b2b-marketing/manufacturing-activity-in-the-united-states-reached-its-highest-level-in-18-months/ Thu, 13 Aug 2020 19:25:01 +0000 https://axiomab2b.com/?p=5897 A survey by the Institute for Supply Management (ISM) showed that factory procurement has remained moderate for a year with about 72% of industries reporting…

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]]> Revival of manufacturing in Latin America in COVID-19 times https://axiomab2b.com/en/blog/b2b-marketing/revival-of-manufacturing-in-latin-america-in-covid-19-times/ Mon, 10 Aug 2020 17:15:24 +0000 https://axiomab2b.com/?p=5876 Fernando Santiago, of the United Nations Industrial Development Organization; and Fernando Vargas, of the Inter-American Development Bank, discussed, in an article for the UN, what…

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]]> 3 digital B2B marketing strategies to charm your Latin American clients. https://axiomab2b.com/en/blog/b2b-marketing/b2b-marketing-strategies-you-and-your-latin-american-customers-will-be-charmed-by-them/ https://axiomab2b.com/en/blog/b2b-marketing/b2b-marketing-strategies-you-and-your-latin-american-customers-will-be-charmed-by-them/#respond Tue, 04 Aug 2020 21:48:28 +0000 https://axiomab2b.com/?p=5635 Do you want to charm your B2B clients? If your answer is yes, it is possible that you might have tried many strategies to achieve…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/b2b-marketing-strategies-you-and-your-latin-american-customers-will-be-charmed-by-them/feed/ 0 Vehicle manufacturer BRP continues with Mexico investment plans https://axiomab2b.com/en/blog/b2b-marketing/vehicle-manufacturer-brp-continues-with-mexico-investment-plans/ Thu, 30 Jul 2020 17:47:59 +0000 https://axiomab2b.com/?p=5864 Despite the crisis caused by the coronavirus pandemic, the Canadian company BRP will invest in the construction of a new production plant in Mexico. The…

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]]> Big paper and packaging manufacturer expands in U.S. https://axiomab2b.com/en/blog/b2b-marketing/big-paper-and-packaging-manufacturer-expands-in-u-s/ Thu, 30 Jul 2020 17:44:31 +0000 https://axiomab2b.com/?p=5862 Mexican company Bio Pappel, the main producer of paper and packaging products in Mexico, announced as part of the entry into force Treaty between Mexico,…

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]]> T-MEC will bring a wave of investment for the automotive industry https://axiomab2b.com/en/blog/b2b-marketing/t-mec-will-bring-a-wave-of-investment-for-the-automotive-industry/ Thu, 30 Jul 2020 17:36:04 +0000 https://axiomab2b.com/?p=5860 The new requirements of the Treaty of Mexico, United States, Canada (T-MEC), which require automakers, tractor-trailers and autopartists to increase domestic content, will result in…

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]]> In June, the United States added 4.8 million jobs https://axiomab2b.com/en/blog/b2b-marketing/in-june-the-united-states-added-4-8-million-jobs/ Tue, 07 Jul 2020 16:48:47 +0000 https://axiomab2b.com/?p=5817 The United States Department of Labor revealed that during June, the unemployment rate fell to 11.1%, as a consequence of the 4.8 million new jobs,…

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]]> I can already say that we started the economic recovery: President of Mexico https://axiomab2b.com/en/blog/b2b-marketing/i-can-already-say-that-we-started-the-economic-recovery-president-of-mexico/ Tue, 07 Jul 2020 16:29:34 +0000 https://axiomab2b.com/?p=5812 Andrés Manuel López Obrador, President of Mexico, expressed his optimism regarding the recovery of the country’s economy from July. “The official reports of economic growth…

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]]> The economic impact of the COVID-19 pandemic in Latin America https://axiomab2b.com/en/blog/b2b-marketing/the-economic-impact-of-the-covid-19-pandemic-in-latin-america/ Thu, 02 Jul 2020 18:21:48 +0000 https://axiomab2b.com/?p=5793 The numbers reflecting the economic impact of the pandemic globally are critical, all in advanced economies, emerging markets, and developing economies. In Latin America and…

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]]> Plastic Industry lessons from Latin America to thrive in the midst of a global pandemic https://axiomab2b.com/en/blog/b2b-marketing/plastic-industry-lessons-to-thrive-in-the-midst-of-a-global-pandemic/ Wed, 10 Jun 2020 21:07:40 +0000 https://axiomab2b.com/?p=5756 Juan Carlos Zuleta, founder and president of IPROCOM, a company that produces plastic specialized components, spoke with Tecnología del Plástico, an Axioma B2B Maketing publication, about the importance of capitalizing…

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]]> Are Facebook campaigns effective for B2B markets? https://axiomab2b.com/en/blog/b2b-marketing/are-facebook-campaigns-effective-for-b2b/ Wed, 22 Apr 2020 17:33:25 +0000 https://axiomab2b.com/?p=5699 Usually when we think of B2B and Social Media, the first mental relationship we make is through LinkedIn, a platform oriented to companies, businesses, and…

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]]> 3 Marketing strategies to sell industrial products in Latin America https://axiomab2b.com/en/blog/b2b-marketing/3-marketing-strategies-to-sell-industrial-products-in-latin-america/ https://axiomab2b.com/en/blog/b2b-marketing/3-marketing-strategies-to-sell-industrial-products-in-latin-america/#respond Tue, 10 Mar 2020 15:52:48 +0000 https://axiomab2b.com/?p=5655 There are specific strategies that will help us pave the road towards making a sale, expediting the client’s decision making.

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]]> https://axiomab2b.com/en/blog/b2b-marketing/3-marketing-strategies-to-sell-industrial-products-in-latin-america/feed/ 0 Most effective digital marketing tactics for B2B markets https://axiomab2b.com/en/blog/b2b-marketing/most-effective-digital-marketing-tactics-for-b2b-markets/ https://axiomab2b.com/en/blog/b2b-marketing/most-effective-digital-marketing-tactics-for-b2b-markets/#respond Fri, 06 Mar 2020 16:16:13 +0000 https://axiomab2b.com/?p=5646 Digital media are highly applicable to conquer B2B markets in an effective and profitable way. However, it is important to understand which tactics and tools…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/most-effective-digital-marketing-tactics-for-b2b-markets/feed/ 0 How to Create a Lead Generation Funnel That Actually Works https://axiomab2b.com/en/blog/b2b-marketing/heres-how-to-create-a-lead-generation-funnel-that-actually-works/ https://axiomab2b.com/en/blog/b2b-marketing/heres-how-to-create-a-lead-generation-funnel-that-actually-works/#respond Mon, 18 Nov 2019 14:29:25 +0000 https://axiomab2b.com/?p=4836 Businesses now have the ability to find and contact more potential customers than ever before. But it’s not easy to sort through all those customers. So…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/heres-how-to-create-a-lead-generation-funnel-that-actually-works/feed/ 0 8 ways to generate leads from a trade show https://axiomab2b.com/en/blog/b2b-marketing/8-ways-to-generate-leads-from-a-trade-show/ https://axiomab2b.com/en/blog/b2b-marketing/8-ways-to-generate-leads-from-a-trade-show/#respond Tue, 01 Oct 2019 20:06:42 +0000 https://axiomab2b.com/?p=4085 Trade shows are one of the best existing options in Business to Business marketing, to get in touch with customers, make your business known, generate…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/8-ways-to-generate-leads-from-a-trade-show/feed/ 0 B2B and print media: a current business relationship https://axiomab2b.com/en/blog/b2b-marketing/b2b-and-print-media-a-current-business-relationship/ https://axiomab2b.com/en/blog/b2b-marketing/b2b-and-print-media-a-current-business-relationship/#respond Wed, 18 Sep 2019 15:50:06 +0000 https://axiomab2b.com/?p=3970 In a digital media outlook, which is increasingly fragmented and accelerated due to the technologies used and the easy access to communication from different devices…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/b2b-and-print-media-a-current-business-relationship/feed/ 0 What challenges do B2B companies face when investing in digital advertisement? https://axiomab2b.com/en/blog/b2b-marketing/what-challenges-do-b2b-companies-face-when-investing-in-digital-advertisement/ https://axiomab2b.com/en/blog/b2b-marketing/what-challenges-do-b2b-companies-face-when-investing-in-digital-advertisement/#respond Thu, 12 Sep 2019 17:36:36 +0000 https://axiomab2b.com/?p=3943 In the digital world in full swing of trends, content, information and formats, today, companies choose to invest in digital advertising not only to stand…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/what-challenges-do-b2b-companies-face-when-investing-in-digital-advertisement/feed/ 0 ABC to maximize the work of your distributor https://axiomab2b.com/en/blog/b2b-marketing/abc-to-maximize-the-work-of-your-distributor/ https://axiomab2b.com/en/blog/b2b-marketing/abc-to-maximize-the-work-of-your-distributor/#respond Wed, 11 Sep 2019 21:11:22 +0000 https://axiomab2b.com/?p=3928 Within the multiple options that the global market shows, it is increasingly important to establish strong ties with the different components of a negotiation: people,…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/abc-to-maximize-the-work-of-your-distributor/feed/ 0 Latin America: a key region for global economic expansion https://axiomab2b.com/en/blog/b2b-marketing/latin-america-a-key-region-for-global-economic-expansion/ https://axiomab2b.com/en/blog/b2b-marketing/latin-america-a-key-region-for-global-economic-expansion/#respond Mon, 05 Aug 2019 21:05:11 +0000 https://axiomab2b.com/?p=3719 Thanks to its cultural, social and demographic diversity and to being characterized as one of the regions with the most fertile soils in the world,…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/latin-america-a-key-region-for-global-economic-expansion/feed/ 0 Trade Shows that you can’t miss in 2019 https://axiomab2b.com/en/blog/b2b-marketing/trade-shows-that-you-cant-miss-in-2019/ https://axiomab2b.com/en/blog/b2b-marketing/trade-shows-that-you-cant-miss-in-2019/#respond Tue, 30 Jul 2019 13:22:54 +0000 https://axiomab2b.com/?p=3412  

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]]> https://axiomab2b.com/en/blog/b2b-marketing/trade-shows-that-you-cant-miss-in-2019/feed/ 0 Why are B2B media effective to expand your business in Latin America? https://axiomab2b.com/en/blog/b2b-marketing/why-are-b2b-media-effective-to-expand-your-business-in-latin-america/ https://axiomab2b.com/en/blog/b2b-marketing/why-are-b2b-media-effective-to-expand-your-business-in-latin-america/#respond Wed, 24 Jul 2019 21:59:05 +0000 https://axiomab2b.com/?p=3359 Constant changes and accelerated business behavior, in terms of economy, technology, communication, among others, arouse in companies the need to modify their internal processes in…

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]]> https://axiomab2b.com/en/blog/b2b-marketing/why-are-b2b-media-effective-to-expand-your-business-in-latin-america/feed/ 0